Let's get moving

DMDC animated introduction using Adobe After Effects by David Martin

I have been aiming to broaden my digital offering and have recently been playing around with motion graphics and animation, primarily using the industry standard program Adobe After Effects. It's a hugely powerful tool (and integrates perfectly with the rest of the Adobe CC suite) and has been a lot of fun to learn, even if I'm still relatively new to it. If you came to the website via the homepage you will have noticed the animated introduction.

Some of the features I have been trying to master are how to make the movement of elements more dynamic, for example slowing them down or speeding up or giving a little bounce and squeeze when they 'land' or stop/start moving. One feature I really like is morphing one shape into another, for example how the wind turbine blades morph into the 'equal' rectangles (around 0:09). All good fun, I'll post some more examples when I'm happy to share.

The long term aim is to be able to offer clients not only this type of storytelling, but also to help them bring their data to life by animating things like infographics or campaign messages for adding to websites, social media snippets, presentations etc.

If this is something that may be of interest to you, let me know as I will, for a period of time, be offering this at a discounted rate. We hope you like so far and watch this space : )

Cheers, David